NÜTRL VODKA SELTZER (ANHEUSER-BUSCH)

Organic social media for the newest entrant into the slim can vodka seltzer market from Anheuser-Busch. The trend in the hard seltzer category has been led by White Claw and Truly, however those contain malt liquor. High Noon has the most market share in the real vodka seltzer space, which NÜTRL is aiming to challenge. We focused on the clean, crisp beauty and simplicity of something real. Just vodka, seltzer and fruit juice. And the ridiculous use of an unnecessary umlaut in the brand name.